The L.B.M. 1911 brand pushes forward an ultra-modern style; it is proudly rooted in a century-old tradition; exclusive Italian-made tailoring goes hand in hand with an innovative approach to research and innovation, spilling over into leisurewear and technicalwear.
L.B.M.1911 clothes are perfect for the most diverse occasions, with day-to-night outfits for everyday office life as well as leisure-time activities.
Men who wear L.B.M.1911 have a strong, innovative personality, and are not afraid to be different, indeed they like to emphasise their unique style.
Choosing L.B.M.1911 means choosing a sophisticated yet informal style that represents a way of being more than just a way of looking. The iconic pin on the lapel of L.B.M.1911 jackets is a distinguishing feature of the exclusive L.B.M.1911 style.
THE BRAND’S STORY AND EVOLUTION
The L.B.M. 1911 brand was created as a trademark epitomising research and has always been perfectly balanced between sportswear and sartorial attire. Its launch fifteen years ago marked a fundamental stage in the story of Lubiam, a Mantua company that for over a hundred years has been synonymous with excellence in men’s tailoring labelled Made in Italy.
The L.B.M. 1911 collection was introduced in 2005 on a hunch of Giovanni Bianchi, who, together with his siblings Edgardo, Giulia and Gabriele, represents the fourth generation of the Bianchi family.
It was the early 2000s when Giovanni Bianchi, the Director of Lubiam’s Style Office, decided to go for radical product innovation and depart from ‘formal’ apparel while adhering to its principles in terms of sartorial quality, thereby starting an evolutionary process that led the company to specialise in the ‘garment-dyed’ sector.
IN THE BEGINNING THERE WAS THE JACKET
– the company’s ‘core’ garment. Over the years this mainstay of male wardrobes attracted a lot of attention: more and more resources were invested in researching and developing new methods and treatments that would revamp and reinvent it.
Over time the jacket, both as an individual garment and part of a suit, has been destructured, deconstructed and streamlined, and has become the focus for pioneering studies, particularly concerning dyeing and washing treatments and special artisan aging techniques that give an ‘old/lived-in’ effect.